Hi, I'm Nina.

I started dreaming of Sal Paradise at 16. At 23, I'm glad to be writing this — and glad you're reading it, because it means I actually did it.

It's mostly just me behind the scenes, but I'd be nowhere without my family and Maria, who helped bring this brand and first collection to life.

Sal Paradise is my labour of love, my leap of faith, and a small offering to the world. Its journey mirrors my own — the mistakes, the lessons, the ebbs and flows. It's been entirely mine. And now, I get to make it a part of yours.

I'm still just at the beginning. I can't wait to see where we go.

Our mission is to share the abundance that comes with choosing to live more consciously.

Our north star is to keep innovating and do our very  best when it comes to keeping up with new Sustainable fabrics, processes, etc. to honour the imprint we leave on our world.

Sal Paradise was founded in response to the swimwear industry's prevalent greenwashing. Coming from an island in the Med and watching waste being introduced into our ecosystem, we felt obliged to make a change. So we started with our second skin, our bikini.

Sal Paradise is about creating elegant, timeless pieces that allow you to live consciously & in accordance with our Earth.

We want to create the perfect wardrobe staples that will compliment your island lifestyle, whether you visit or live it.